In depth brand guidelines were created to ensure the brand has synergy in it's early days, ensuring it embodies the premium look, feel, and tone desired.
Colours predominantly found in Nuu Chah Nulth art were used to accent black backgrounds and white text to create a premium feel. From the art researched, graphical elements presented themselves to bring the designs back to it's West Coast Aboriginal roots, namely the frame which lists the fish variety within it.
Hot Tomali went on to incorporate the brand vision into some preliminary marketing materials such as a brand brochure, and recipe cards.
Circle of Life
The brand now has a solid base to expand from, with a brand story steeped in cultural tradition to lead communications.