Sperimus Meliora; Resurget Cineribus
Jarmain approached Hot Tomali to concept the branding, print collateral and website for this photo series, titled American Beauty, and subsequent exhibition. The logotype pays homage to the Detroit Tigers logo, originally created in the early 1900’s, still in use in a more refined way today. This was paired with robust/modern style of typeface to reflect the industry of the region.
Hot Tomali produced a coffee table book to support the exhibition as it moved from city to city throughout North America. The textured cover and blind emboss of the title was inspired by the plaques found on listed buildings, providing a tactile experience. The pages make use of generous amounts of white space, creating tension drawing the viewer to the clean lines of content.
The American Beauty exhibition has gone on to receive critical acclaim from numerous publications and news sources, including Wired, San Francisco Chronicle, CBC, Huffington Post, Daily Mail, Michigan Radio, Vancouver SUN, and Business Insider Australia. The book design itself won gold at the 2015 Lotus Awards.