The City of Vancouver is renowned for its innovative programs in the areas of sustainability, accessibility and inclusivity. Hot Tomali engaged with the City of Vancouver to develop a campaign focused on reducing the number of road traffic accidents in Vancouver. A campaign was developed focusing on pedestrians, cyclists and motorists through out of home media, gureilla marketing and website.
The campaign was to specifically raise awareness of the following user behaviours:
The goal of the Road User Safety Awareness Program was to reduce the number of accidents by touching on one or more of these elements:
The innovative campaign with its application and messaging generated lots of regional media interest, which spread across the newswire, blog platforms and social media sites such as Flickr and Twitter. We've also had interests in the campaign as far away as Germany.