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American College of Physicians

ACP is the second largest physician group in the U.S., consisting of over 130,000 members including internists, internal medicine subspecialties, medical students, residents, and fellows.

With a mission to constantly engage and grow their membership base, ACP wished to build a mobile application that simplified the existing paper-based CDC (Centres for Disease Control and Prevention) immunization schedule, a national tool highly adopted by ACP members among other physicians all over the U.S. This schedule assisted physicians in the identification of vaccines for patients, setting guidelines for vaccine administration by various criteria such as age and condition.

While containing valuable content, many physicians found the CDC immunization schedule confusing and difficult to navigate. In addition, each time the schedule was updated, significant time was required to update and distribute a new document to its users. The paper-based schedule was also unavailable at times as physicians would not carry it around, making it difficult when practicing at new locations or outside of the clinic.

Solution

Hot Tomali worked with ACP to create a simple iPhone/iPad application allowing ACP to distribute vaccine information to physicians quickly and efficiently. The new application allows users to specify a specific set of criteria so they can quickly find recommended vaccines, as well as detailed and organized information for every vaccine. Other features are as follows:

• Resources containing additional information and helpful links
• Sign-up form to build an opt-in mailing list membership
• News feed so users can stay close to ACP

Results

• With just a couple of clicks, physicians can access vaccine information instantly, saving them significant time in helping their patients
• It’s extremely quick and easy for ACP to provide its users with an updated version of the application through the app store, minimizing distribution costs
• This tool will continue to position ACP favourably and help sell membership benefits, keeping existing members more connected than ever

www.acponline.org