Website measurement is now firmly planted in the business lexicon, thanks to Google. “Google Analytics” has become a generic term among companies, meaning that lots of stuff on a website is trackable. It’s true: I was told by Omniture that its premium analytics toolkit, Site Catalyst, has over 100,000 report variations! So, the problem is…
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So you want to learn more about your customers?
Email addresses are a pretty good place to start. An email address may be all you need to start identifying who your customers really are. You wouldn’t think an email address would tell you much about them, other than whether they like Hotmail or GMail, or whether they haven’t changed it since high school. However,…
Continue readingHot Tomali Launches MetPrinters.com
Hot Tomali launches MetPrinters.com. But what’s a printing company doing online?
Continue readingChatroulette! Finding unique ways to connect with your audience
Whether you’re using Facebook to share recent news about your company, telling engaging stories on YouTube, or changing people’s perceptions through intelligent blog posts, there are hundreds of social mediums that brands and individuals can choose from to connect with each other in valuable, and meaningful ways. Chatroulette, being another one of these mediums, offers…
Continue readingWay to Freak Out the Luddite!
I’m about as far from an early adopter as you can get. I generally get a bit freaked out by even the notion of new technology and often find myself wondering just why we need most of this stuff. If it were up to me we would probably all be sitting around outdoors, drawing pictures…
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