It never fails to surprise us how design can have such a strong impact on a site’s performance. Recently we had the opportunity to do a complete redesign for one of our client’s blogs: americanehr.com/blog. The legacy blog, which always produced quality niche content, was launched very rapidly with little planning and design thought. Legacy [...]
Category Archives: Websites
2011.12.02 – 10:03 am
The value of web design, and how you can significantly improve your blog traffic.
2011.04.29 – 12:35 pm
Why Facebook Deals may drive out other group buying platforms.
Amidst all the hype about social commerce, Facebook just launched its first test of Facebook Deals among several US cities. Deals is Facebook’s new group-buying platform, which competes with other sites like Groupon, LivingSocial, and Google Offers. All which allow users to receive daily deals on products and services relative to their location. Groupon, the [...]
2010.09.20 – 10:20 am
E-Commerce is Key
With all the excitement swirling around social media’s new paradigm of brand engagement, it feels like focus has been lost on “closing the deal.” It’s time to get your e-commerce strategy in order.
2010.08.23 – 3:37 pm
Does your website have dead ends?
When a visitor stops engaging with your site, they’ve hit a dead end. This could occur after they’ve finished requesting a quote, registering for an event, or reading this blog post. The visitor got what they came for, so they close their browser, they leave your website, and the connection between you and your customer [...]
2010.06.11 – 12:21 pm
Dare to Stare Your Online Customers in the Eyes
Website measurement is now firmly planted in the business lexicon, thanks to Google. “Google Analytics” has become a generic term among companies, meaning that lots of stuff on a website is trackable. It’s true: I was told by Omniture that its premium analytics toolkit, Site Catalyst, has over 100,000 report variations! So, the problem is [...]
2010.05.07 – 3:09 pm
So you want to learn more about your customers?
Email addresses are a pretty good place to start. An email address may be all you need to start identifying who your customers really are. You wouldn’t think an email address would tell you much about them, other than whether they like Hotmail or GMail, or whether they haven’t changed it since high school. However, [...]
2010.05.06 – 8:56 am
Hot Tomali Launches MetPrinters.com
Hot Tomali launches MetPrinters.com. But what’s a printing company doing online?
2010.03.23 – 11:47 am
Chatroulette! Finding unique ways to connect with your audience
Whether you’re using Facebook to share recent news about your company, telling engaging stories on YouTube, or changing people’s perceptions through intelligent blog posts, there are hundreds of social mediums that brands and individuals can choose from to connect with each other in valuable, and meaningful ways. Chatroulette, being another one of these mediums, offers [...]
2009.09.16 – 11:47 am
Way to Freak Out the Luddite!
I’m about as far from an early adopter as you can get. I generally get a bit freaked out by even the notion of new technology and often find myself wondering just why we need most of this stuff. If it were up to me we would probably all be sitting around outdoors, drawing pictures [...]
2009.04.30 – 11:26 pm
Vote For Hot Tomali Votes
Vote for us at www.popvoxawards.com for the sites CanadianEMR and QuitNow & Win – under following categories: Best Startup: CanadianEMR (www.canadianemr.ca) Best Digital Learning – Technology: CanadianEMR (www.canadianemr.ca) Best Do-Gooder: QuitNow & WIN! (www.quitnowandwin.ca) Not a lot of time left, so please help if you can. Thanks Share and Enjoy:
