Category Archives: Web Optimization

Blogs and Qualified Traffic

One of the blog strategies we recommend and coach our clients on is to share their knowledge about the product or service that they are selling in order to facilitate a perception of expertise. This strategy ties in with the consumer behaviour concept of source credibility. The idea behind this theory is that the more…

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Google Analytics and Newsletter Subscribers

We’ve been going through a ton of changes here at Hot Tomali – many of which will come into fruition in the near future and we’ll be able to speak about them more. I’m one of those changes and this is my first time blogging for Hot Tomali, so hello! We’re really getting into the…

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Search Fact Pack

I came across this little factbook from AdvertisingAge. It covers some interesting topics in the realm of Search Engine Marketing (SEM) and gives a taste of this phenomenon. Inside you’ll find stats galore, mini case studies on the top five search engines, and lists of the top search terms/keywords and top sites visited per category….

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Rounded Corners – CSS of course!

This is especially for Dan http://kalsey.com/2003/07/rounded_corners_in_css/

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Tabs with CSS

This is probably old news to most people, but being a designer, most of the times I work with a developer – meaning, I don’t do too much CSS. Until last week – I had to create tabs.. I found this article in good ol’ A List Apart – this is a very clean code,…

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Who We Are

Hot Tomali is an award-winning integrated marketing communications agency based in Vancouver, BC. We're guided by ideas–not mediums. Every project is approached individually to tailor innovative and thought-provoking marketing communications that are specific to your audience. Your needs are unique and every project is unique. Shouldn't every solution also be unique?