It never fails to surprise us how design can have such a strong impact on a site’s performance. Recently we had the opportunity to do a complete redesign for one of our client’s blogs: americanehr.com/blog. The legacy blog, which always produced quality niche content, was launched very rapidly with little planning and design thought. Legacy [...]
Category Archives: Web Optimization
2011.12.02 – 10:03 am
The value of web design, and how you can significantly improve your blog traffic.
2010.06.11 – 12:21 pm
Dare to Stare Your Online Customers in the Eyes
Website measurement is now firmly planted in the business lexicon, thanks to Google. “Google Analytics” has become a generic term among companies, meaning that lots of stuff on a website is trackable. It’s true: I was told by Omniture that its premium analytics toolkit, Site Catalyst, has over 100,000 report variations! So, the problem is [...]
2009.01.23 – 10:29 pm
New Purdy’s Website Launched
Hello! We are excited to let you know that we just finished launching a brand new website for one of Canada’s largest chocolate retailers – Purdy’s Chocolates! If you had ever visited the old Purdy’s site – you’ll notice a ton of changes. The design better reflects their branding, the navigation is much more intuitive, [...]
2009.01.07 – 1:38 am
I Mean Medians………….
I am making an official request to Google Analytics – please add the option of displaying medians for site data. For some reason in the analytics industry, there’s been this adoption of means (averages) as a measure for certain site behaviour. Average page views per visit, average time spent on site, average everything. But anyone [...]
2009.01.02 – 11:45 pm
Pardons Direct gets a facelift.
We just relaunched Pardons Direct’s website with a new and improved layout, a streamlined ordering process and integrated Google Analytics filters. Check it out: www.pardonsdirect.com Share and Enjoy:
2008.10.02 – 5:48 pm
Blogs and Qualified Traffic
One of the blog strategies we recommend and coach our clients on is to share their knowledge about the product or service that they are selling in order to facilitate a perception of expertise. This strategy ties in with the consumer behaviour concept of source credibility. The idea behind this theory is that the more [...]
2008.09.19 – 1:08 am
Google Analytics and Newsletter Subscribers
We’ve been going through a ton of changes here at Hot Tomali – many of which will come into fruition in the near future and we’ll be able to speak about them more. I’m one of those changes and this is my first time blogging for Hot Tomali, so hello! We’re really getting into the [...]
2007.11.07 – 4:45 pm
Search Fact Pack
I came across this little factbook from AdvertisingAge. It covers some interesting topics in the realm of Search Engine Marketing (SEM) and gives a taste of this phenomenon. Inside you’ll find stats galore, mini case studies on the top five search engines, and lists of the top search terms/keywords and top sites visited per category. [...]
2007.05.29 – 6:49 pm
Rounded Corners – CSS of course!
This is especially for Dan http://kalsey.com/2003/07/rounded_corners_in_css/ Share and Enjoy:
2007.05.29 – 6:22 pm
Tabs with CSS
This is probably old news to most people, but being a designer, most of the times I work with a developer – meaning, I don’t do too much CSS. Until last week – I had to create tabs.. I found this article in good ol’ A List Apart – this is a very clean code, [...]
