What do skateboard wheels, a crack pipe, tea lights, plastic cutlery, and Band-Aids have in common? They were collected by us Hot Tomalians at English Bay Beach as part of the Great Canadian Shoreline Cleanup on Sept 15. Aaah, I know… the things we get up to! This is the second year in a row Hot [...]
Category Archives: Sustainability
2010.09.22 – 10:21 pm
Hot Tomalians Get Off Our Butts and Clean Up 1,000 Cigarette Butts
So we didn’t snag a beach location for our Great Canadian Shoreline Cleanup, held Sept 18–26 this year, but the East Vancouver park we went to was very close to the shoreline — and close to our office. Oxford Park evoked no images of posh Oxford, England; it’s just a small grassy area with a [...]
2009.04.22 – 10:51 pm
How Hot Tomalians Recognize Earth Day
We are very socially-conscious bunch of people here at Hot Tomali. As a group, we make a concerted effort to reduce waste and recycle and here’s an example of one of our practices that we think more companies need to engage in on a consistent basis. RECYCLING THOSE DAMN STYROFOAM TAKEOUT CONTAINERS! Because we end [...]
2009.03.28 – 7:18 pm
Vote Earth For Earth Hour, 8:30 PM March 28, 2009
At 8:30 PM local time, wherever you live on planet earth, switch off your lights and vote against global warming! With the goal of 1 billion people switching off their lights as part of a global vote, Vote Earth is a global call to action for every individual, every business and every community. A call [...]
2008.01.16 – 7:07 pm
Building brands is easy. Going green… that's pretty easy too.
We all recycle. Every office has blue bins, and we all throw our scrap paper in these bins without thinking twice. At this point, it’s inherent. But, remember when it wasn’t? Remember when the concept of recycling paper was novel and new? Nowadays, sure, recycling is standard. It’s just a part of everyday life. We [...]
2007.10.01 – 8:13 pm
For Eco-Design Geeks
“Due to overwhelming popular demand from eco-design geeks and Tetris fans worldwide,” Cocoon of Winnipeg has officially launched its Oi modular seating. The design company is taking pre-orders on 100 first-edition Oi modular seating sets. These are a new concept brand of environmentally low-impact modular furniture. The first piece, a modular loveseat, was unveiled at [...]
2007.08.27 – 9:50 pm
Hot Tomali Green Update
Hot Tomali is continuing to build expertise in the area of sustainable marketing. Our latest client, The Delphi Group, is an Ottawa based consultant on environmental and sustainable business practices. We’re in the process of helping them with a full brand audit and positioning. After that it’s a full on re-brand from the ground up [...]
2007.06.11 – 4:56 am
Eco-Marketing Hits the Slopes
Aspen/Snowmass has put their best foot, or rather their ski boot, forward on the eco-marketing campaign trail. Their ad campaign to kick-off the 2007/2008 season doesn’t feature happy smiling people frolicking in the snow. There are no “Warren Miller” style shots of extreme skiers doing those death-defying jumps over stunning vistas of steep mountains buried [...]
