Amidst all the hype about social commerce, Facebook just launched its first test of Facebook Deals among several US cities. Deals is Facebook’s new group-buying platform, which competes with other sites like Groupon, LivingSocial, and Google Offers. All which allow users to receive daily deals on products and services relative to their location. Groupon, the [...]
Category Archives: Social Media
2010.07.31 – 12:31 pm
Social Media Aggregators and the Death of Journalistic Integrity
In my last blog post we saw that there were conflicting reports circling the Internet about the results (or supposed lack thereof) for the Old Spice Man campaign. This seemed impossible given the buzz that the campaign was generating, and sure enough time and research revealed that the campaign actually generated a dramatic spike in [...]
2010.07.26 – 3:19 am
Old Spice Man ROI Will Be Measured For Years to Come
I am not normally one to defend someone else’s work, particularly when it’s getting rave reviews in most circles. Yet some recent unfounded criticism that caught my eye warrants further discussion. When I saw the campaign in question, my first reaction was more along the lines of “I wish I had done that” as opposed [...]
2010.03.23 – 11:47 am
Chatroulette! Finding unique ways to connect with your audience
Whether you’re using Facebook to share recent news about your company, telling engaging stories on YouTube, or changing people’s perceptions through intelligent blog posts, there are hundreds of social mediums that brands and individuals can choose from to connect with each other in valuable, and meaningful ways. Chatroulette, being another one of these mediums, offers [...]
2010.01.20 – 4:43 pm
Social Media: Rule #1
I recently had a surprising encounter with a company that is participating at a simple level of social media, but already demonstrating great brand expression in a very connected way.
2008.11.26 – 1:43 am
Twitting or Twittering?
Hey all, Wanted to let you all know that a bunch of us have joined Twitter are beginning to really experiment with it. Some of you are probably thinking “Well way to catch up with everyone else”, but we’re not behind, we’re going for the second-mover advantage. Yep that’s it. Everyone’s been able to experiment [...]
2008.10.02 – 5:48 pm
Blogs and Qualified Traffic
One of the blog strategies we recommend and coach our clients on is to share their knowledge about the product or service that they are selling in order to facilitate a perception of expertise. This strategy ties in with the consumer behaviour concept of source credibility. The idea behind this theory is that the more [...]
2007.07.26 – 7:40 pm
The new kids on the "search" block
There is a new generation of search tools that are sweeping the Internet. These tools have been rapidly gaining popularity in the last few years as a way for users to search relevant content. This generation of search technologies are designed with the user in mind. They bring into the equation user preferences and opinions, [...]
