This coming March, Thomas Stringham (@thomasstringham), @hottomali’s Creative Director and Founder, will be judging the 1st annual Social Media Awards, hosted by the Social Media Network and presented by Vancity Buzz. With categories ranging from Best Blog, Best Video Channel, Best Social Media in BC, and Must Follow of 2013, the judges will be choosing…
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Why Facebook Deals may drive out other group buying platforms.
Amidst all the hype about social commerce, Facebook just launched its first test of Facebook Deals among several US cities. Deals is Facebook’s new group-buying platform, which competes with other sites like Groupon, LivingSocial, and Google Offers. All which allow users to receive daily deals on products and services relative to their location. Groupon, the…
Continue readingSocial Media Aggregators and the Death of Journalistic Integrity
In my last blog post we saw that there were conflicting reports circling the Internet about the results (or supposed lack thereof) for the Old Spice Man campaign. This seemed impossible given the buzz that the campaign was generating, and sure enough time and research revealed that the campaign actually generated a dramatic spike in…
Continue readingOld Spice Man ROI Will Be Measured For Years to Come
I am not normally one to defend someone else’s work, particularly when it’s getting rave reviews in most circles. Yet some recent unfounded criticism that caught my eye warrants further discussion. When I saw the campaign in question, my first reaction was more along the lines of “I wish I had done that” as opposed…
Continue readingChatroulette! Finding unique ways to connect with your audience
Whether you’re using Facebook to share recent news about your company, telling engaging stories on YouTube, or changing people’s perceptions through intelligent blog posts, there are hundreds of social mediums that brands and individuals can choose from to connect with each other in valuable, and meaningful ways. Chatroulette, being another one of these mediums, offers…
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