Category Archives: Social Media

Social Media Awards 2013

Thomas Stringham to Judge 1st Annual Social Media Awards

This coming March, Thomas Stringham (@thomasstringham), @hottomali’s Creative Director and Founder, will be judging the 1st annual Social Media Awards, hosted by the Social Media Network and presented by Vancity Buzz. With categories ranging from Best Blog, Best Video Channel, Best Social Media in BC, and Must Follow of 2013, the judges will be choosing…

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Facebook Deals

Why Facebook Deals may drive out other group buying platforms.

Amidst all the hype about social commerce, Facebook just launched its first test of Facebook Deals among several US cities. Deals is Facebook’s new group-buying platform, which competes with other sites like Groupon, LivingSocial, and Google Offers. All which allow users to receive daily deals on products and services relative to their location. Groupon, the…

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Social Media Aggregators and the Death of Journalistic Integrity

In my last blog post we saw that there were conflicting reports circling the Internet about the results (or supposed lack thereof) for the Old Spice Man campaign. This seemed impossible given the buzz that the campaign was generating, and sure enough time and research revealed that the campaign actually generated a dramatic spike in…

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Old Spice Man ROI Will Be Measured For Years to Come

I am not normally one to defend someone else’s work, particularly when it’s getting rave reviews in most circles. Yet some recent unfounded criticism that caught my eye warrants further discussion. When I saw the campaign in question, my first reaction was more along the lines of “I wish I had done that” as opposed…

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Chatroulette! Finding unique ways to connect with your audience

Whether you’re using Facebook to share recent news about your company, telling engaging stories on YouTube, or changing people’s perceptions through intelligent blog posts, there are hundreds of social mediums that brands and individuals can choose from to connect with each other in valuable, and meaningful ways. Chatroulette, being another one of these mediums, offers…

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Who We Are

Hot Tomali is an award-winning integrated marketing communications agency based in Vancouver, BC. We're guided by ideas–not mediums. Every project is approached individually to tailor innovative and thought-provoking marketing communications that are specific to your audience. Your needs are unique and every project is unique. Shouldn't every solution also be unique?