Category Archives: SEO

Hot Tomali Launches MetPrinters.com

Hot Tomali launches MetPrinters.com. But what’s a printing company doing online?

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New Purdy’s Website Launched

Hello!
We are excited to let you know that we just finished launching a brand new website for one of Canada’s largest chocolate retailers – Purdy’s Chocolates!
If you had ever visited the old Purdy’s site – you’ll notice a ton of changes. The design better reflects their branding, the navigation is much more intuitive, and there [...]

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I Mean Medians………….

I am making an official request to Google Analytics – please add the option of displaying medians for site data. For some reason in the analytics industry, there’s been this adoption of means (averages) as a measure for certain site behaviour. Average page views per visit, average time spent on site, average everything. But anyone [...]

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Blogs and Qualified Traffic

One of the blog strategies we recommend and coach our clients on is to share their knowledge about the product or service that they are selling in order to facilitate a perception of expertise. This strategy ties in with the consumer behaviour concept of source credibility. The idea behind this theory is that the more [...]

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Google Analytics and Newsletter Subscribers

We’ve been going through a ton of changes here at Hot Tomali – many of which will come into fruition in the near future and we’ll be able to speak about them more. I’m one of those changes and this is my first time blogging for Hot Tomali, so hello!
We’re really getting into the world [...]

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Retailers Panic Over Google Site Search

Here’s a great new article that I read this morning by David Utter over at Web Pro News as he talks about some changes with the Google search:
Google made it easier for people to search within a small number of sites by adding a second search box to the top results for those retailers.

Editor’s [...]

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Search Fact Pack

I came across this little factbook from AdvertisingAge. It covers some interesting topics in the realm of Search Engine Marketing (SEM) and gives a taste of this phenomenon. Inside you’ll find stats galore, mini case studies on the top five search engines, and lists of the top search terms/keywords and top sites visited [...]

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The new kids on the "search" block

There is a new generation of search tools that are sweeping the Internet. These tools have been rapidly gaining popularity in the last few years as a way for users to search relevant content.
This generation of search technologies are designed with the user in mind. They bring into the equation user preferences and opinions, [...]

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