Category Archives: Reading

The Ode of Remembrance

They went with songs to the battle, they were young. Straight of limb, true of eyes, steady and aglow. They were staunch to the end against odds uncounted, They fell with their faces to the foe. They shall grow not old, as we that are left grow old: Age shall not weary them, nor the…

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The Value of a Smile at Christmas

I am passionate about words and quotes, and each day I email the Hot Tomali staff a “Quote of the Day”. Right before Christmas I decided to send this one. You can find it in Dale Carnegie’s book How to Win Friends & Influence People, which I am currently reading. Although it was written 70…

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Leonardo da Vinci of Data

Being up really early is the only time we seem to have for a conversation, about anything and everything. The search for another preschool for one of our sons, to controlled vocabulary* to Clay Shirky (writer, consultant and teacher on the social and economic effects of Internet technologies), David Nielson, Louis Rosenfeld & Peter Morville…

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Search Fact Pack

I came across this little factbook from AdvertisingAge. It covers some interesting topics in the realm of Search Engine Marketing (SEM) and gives a taste of this phenomenon. Inside you’ll find stats galore, mini case studies on the top five search engines, and lists of the top search terms/keywords and top sites visited per category….

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Getting the most from your Brand, Online

In this year’s edition of Business in Vancouver Magazines’ “AdPages 2007″ there is an interesting article titled: Leveraging your Brand. When many organizations are going through a (re)branding phase Corporate Design, Tag lines and Messaging (which are all very important) tend to get the lion’s share of the budget, while the interactive gets what is…

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Hot Tomali is an award-winning integrated marketing communications agency based in Vancouver, BC. We're guided by ideas–not mediums. Every project is approached individually to tailor innovative and thought-provoking marketing communications that are specific to your audience. Your needs are unique and every project is unique. Shouldn't every solution also be unique?