When a visitor stops engaging with your site, they’ve hit a dead end. This could occur after they’ve finished requesting a quote, registering for an event, or reading this blog post. The visitor got what they came for, so they close their browser, they leave your website, and the connection between you and your customer [...]
Category Archives: Online Marketing
2010.05.07 – 3:09 pm
So you want to learn more about your customers?
Email addresses are a pretty good place to start. An email address may be all you need to start identifying who your customers really are. You wouldn’t think an email address would tell you much about them, other than whether they like Hotmail or GMail, or whether they haven’t changed it since high school. However, [...]
2010.05.06 – 8:56 am
Hot Tomali Launches MetPrinters.com
Hot Tomali launches MetPrinters.com. But what’s a printing company doing online?
2010.03.23 – 11:47 am
Chatroulette! Finding unique ways to connect with your audience
Whether you’re using Facebook to share recent news about your company, telling engaging stories on YouTube, or changing people’s perceptions through intelligent blog posts, there are hundreds of social mediums that brands and individuals can choose from to connect with each other in valuable, and meaningful ways. Chatroulette, being another one of these mediums, offers [...]
2010.01.20 – 4:43 pm
Social Media: Rule #1
I recently had a surprising encounter with a company that is participating at a simple level of social media, but already demonstrating great brand expression in a very connected way.
2009.10.12 – 9:42 am
Google makes it simpler for local businesses to advertise
With the goal of simplifying Google’s standard search advertising model, Google announced that they would begin testing a new fixed pricing system, which is a model much more familiar to local businesses. Essentially, whether you’re a hair salon, car dealership, or restaurant – for a fixed monthly fee, you will be able to place an [...]
2009.01.23 – 10:29 pm
New Purdy’s Website Launched
Hello! We are excited to let you know that we just finished launching a brand new website for one of Canada’s largest chocolate retailers – Purdy’s Chocolates! If you had ever visited the old Purdy’s site – you’ll notice a ton of changes. The design better reflects their branding, the navigation is much more intuitive, [...]
2008.11.24 – 7:28 pm
Quit Now & Win
Hey Everybody, If you are a smoker and live in British Columbia, you’ll be happy to know that the best quit smoking program ever was launched today – Quit Now & WIN. All you have to do is sign up on the website and quit smoking between the dates of January 6th and February 2, [...]
2008.09.19 – 1:08 am
Google Analytics and Newsletter Subscribers
We’ve been going through a ton of changes here at Hot Tomali – many of which will come into fruition in the near future and we’ll be able to speak about them more. I’m one of those changes and this is my first time blogging for Hot Tomali, so hello! We’re really getting into the [...]
2008.03.25 – 5:45 pm
Retailers Panic Over Google Site Search
Here’s a great new article that I read this morning by David Utter over at Web Pro News as he talks about some changes with the Google search: Google made it easier for people to search within a small number of sites by adding a second search box to the top results for those retailers. [...]
