When a visitor stops engaging with your site, they’ve hit a dead end. This could occur after they’ve finished requesting a quote, registering for an event, or reading this blog post. The visitor got what they came for, so they close their browser, they leave your website, and the connection between you and your customer [...]
Category Archives: Marketing
2010.07.31 – 12:31 pm
Social Media Aggregators and the Death of Journalistic Integrity
In my last blog post we saw that there were conflicting reports circling the Internet about the results (or supposed lack thereof) for the Old Spice Man campaign. This seemed impossible given the buzz that the campaign was generating, and sure enough time and research revealed that the campaign actually generated a dramatic spike in [...]
2010.05.07 – 3:09 pm
So you want to learn more about your customers?
Email addresses are a pretty good place to start.
An email address may be all you need to start identifying who your customers really are. You wouldn’t think an email address would tell you much about them, other than whether they like Hotmail or GMail, or whether they haven’t changed it since high school. However, your [...]
2009.12.17 – 11:12 am
Goodbye, Sweet Microsite
MIcrosites have been laid to rest by something with so much more promise for marketers, but challenges remain…
2009.10.12 – 9:42 am
Google makes it simpler for local businesses to advertise
With the goal of simplifying Google’s standard search advertising model, Google announced that they would begin testing a new fixed pricing system, which is a model much more familiar to local businesses.
Essentially, whether you’re a hair salon, car dealership, or restaurant – for a fixed monthly fee, you will be able to place an ad [...]
2009.03.31 – 3:42 am
Action-Packed Street Team Press Release
Hey Everybody – we just released this press release in anticipation of a unique street team campaign we are executing tomorrow. Read below for the details!
Hot Tomali’s Action-Packed Marketing Campaign for Resume Hut Recruits Super Job Candidates
If you’re walking around Vancouver and notice some real-life packaged action figures, blame Hot Tomali Communications (www.hottomali.com), an [...]
2009.02.03 – 6:05 pm
Superbowl Ad Meter Won by Spot with $2,000 Budget
228 people were polled in USA Today’s Ad Meter to find out which ad they thought was best in this year’s Superbowl, and the verdict was a kick in the crotch to the big name agencies headlining this year’s crop. The spot, “Free Doritos, which was created as part of the Doritos consumer generated ad [...]
