Category Archives: E-commerce

Why Facebook Deals may drive out other group buying platforms.

Amidst all the hype about social commerce, Facebook just launched its first test of Facebook Deals among several US cities. Deals is Facebook’s new group-buying platform, which competes with other sites like Groupon, LivingSocial, and Google Offers. All which allow users to receive daily deals on products and services relative to their location. Groupon, the [...]

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E-Commerce is Key

With all the excitement swirling around social media’s new paradigm of brand engagement, it feels like focus has been lost on “closing the deal.” It’s time to get your e-commerce strategy in order.

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