This is so cool. We were on our Twitter account earlier toay (@hottomali in case you want to add us) and noticed a tweet about visiting www.espn.com and punching in the old Konami code (up, up, down, down, left, right, left, right, B, A, Enter). Sounded weird, but enticing enough. The coder behind this probably [...]
Category Archives: Branding
2009.03.31 – 3:42 am
Action-Packed Street Team Press Release
Hey Everybody – we just released this press release in anticipation of a unique street team campaign we are executing tomorrow. Read below for the details! Hot Tomali’s Action-Packed Marketing Campaign for Resume Hut Recruits Super Job Candidates If you’re walking around Vancouver and notice some real-life packaged action figures, blame Hot Tomali Communications (www.hottomali.com), [...]
2009.01.23 – 10:29 pm
New Purdy’s Website Launched
Hello! We are excited to let you know that we just finished launching a brand new website for one of Canada’s largest chocolate retailers – Purdy’s Chocolates! If you had ever visited the old Purdy’s site – you’ll notice a ton of changes. The design better reflects their branding, the navigation is much more intuitive, [...]
2009.01.02 – 11:45 pm
Pardons Direct gets a facelift.
We just relaunched Pardons Direct’s website with a new and improved layout, a streamlined ordering process and integrated Google Analytics filters. Check it out: www.pardonsdirect.com Share and Enjoy:
2008.03.11 – 1:06 am
March 2008 Marketing BCAIM Luncheon: Media Neutral Marketing
Here is the overview for an event I’m presenting this Thursday: Speaker: Thomas Stringham, President and Creative Director, Hot Tomali March 13, 2008 11:30 a.m. to 2 p.m. Four Seasons Hotel, Vancouver Click here to register How does an independent agency from Vancouver receive international recognition for campaigns utilizing TV, print advertising, websites, design and [...]
2007.08.27 – 9:50 pm
Hot Tomali Green Update
Hot Tomali is continuing to build expertise in the area of sustainable marketing. Our latest client, The Delphi Group, is an Ottawa based consultant on environmental and sustainable business practices. We’re in the process of helping them with a full brand audit and positioning. After that it’s a full on re-brand from the ground up [...]
2007.07.16 – 8:29 pm
Getting the most from your Brand, Online
In this year’s edition of Business in Vancouver Magazines’ “AdPages 2007″ there is an interesting article titled: Leveraging your Brand. When many organizations are going through a (re)branding phase Corporate Design, Tag lines and Messaging (which are all very important) tend to get the lion’s share of the budget, while the interactive gets what is [...]
2007.06.11 – 5:15 pm
Rainbow of Vitamin Water
Check out this fun, vibrant-colored Vitamin Water site. (I had just learned about the vitamin water trend quite recently – where have I been?) This nutrient-infused drink has taken the bottled beverage market by storm (recently purchased by Coke for $4.1B) thanks to its bright color-coded labeling and effervescent copy-writing. The site bundles each flavor [...]
2007.06.11 – 4:56 am
Eco-Marketing Hits the Slopes
Aspen/Snowmass has put their best foot, or rather their ski boot, forward on the eco-marketing campaign trail. Their ad campaign to kick-off the 2007/2008 season doesn’t feature happy smiling people frolicking in the snow. There are no “Warren Miller” style shots of extreme skiers doing those death-defying jumps over stunning vistas of steep mountains buried [...]
2007.06.06 – 5:13 pm
I'm Learning Kaizen!
One of our newest clients, Michael Walsh of Kaizen Consulting, is a motivational speaker, facilitator, coach and business consultant that helps businesses achieve growth and profitability through a series of advanced business models and structures. We recently created a DVD for one of his presentations, “Tapping your potential without getting tapped out” and I felt [...]
