When a visitor stops engaging with your site, they’ve hit a dead end. This could occur after they’ve finished requesting a quote, registering for an event, or reading this blog post. The visitor got what they came for, so they close their browser, they leave your website, and the connection between you and your customer [...]
Category Archives: Analytics
2009.01.07 – 1:38 am
I Mean Medians………….
I am making an official request to Google Analytics – please add the option of displaying medians for site data. For some reason in the analytics industry, there’s been this adoption of means (averages) as a measure for certain site behaviour. Average page views per visit, average time spent on site, average everything. But anyone [...]
2009.01.02 – 11:45 pm
Pardons Direct gets a facelift.
We just relaunched Pardons Direct’s website with a new and improved layout, a streamlined ordering process and integrated Google Analytics filters. Check it out: www.pardonsdirect.com Share and Enjoy:
2008.10.02 – 5:48 pm
Blogs and Qualified Traffic
One of the blog strategies we recommend and coach our clients on is to share their knowledge about the product or service that they are selling in order to facilitate a perception of expertise. This strategy ties in with the consumer behaviour concept of source credibility. The idea behind this theory is that the more [...]
2008.09.19 – 1:08 am
Google Analytics and Newsletter Subscribers
We’ve been going through a ton of changes here at Hot Tomali – many of which will come into fruition in the near future and we’ll be able to speak about them more. I’m one of those changes and this is my first time blogging for Hot Tomali, so hello! We’re really getting into the [...]
