In my last blog post we saw that there were conflicting reports circling the Internet about the results (or supposed lack thereof) for the Old Spice Man campaign. This seemed impossible given the buzz that the campaign was generating, and sure enough time and research revealed that the campaign actually generated a dramatic spike in [...]
Category Archives: Advertising
2010.07.26 – 3:19 am
Old Spice Man ROI Will Be Measured For Years to Come
I am not normally one to defend someone else’s work, particularly when it’s getting rave reviews in most circles. Yet some recent unfounded criticism that caught my eye warrants further discussion. When I saw the campaign in question, my first reaction was more along the lines of “I wish I had done that” as opposed [...]
2010.07.22 – 11:21 pm
Thoughts from the Ad Age Small Agency Conference
The Hot Tomali team is back from a few days in New Orleans, having attended the fantastic Ad Age Small Agency Conference that brought together small agencies from across the continent to share insights and strategies on how to be better at what we do. Aside from feeling pretty proud about being the only double [...]
2010.06.28 – 2:14 pm
Lights, Camera, Freeze
How clever are we? Well we replaced the word action with the word freeze to get you to read this body copy in an effort to sell you on the benefits of our FREEZE THE MOMENT with Slurpee contest.
So it’s safe to say that we’re super clever. But we don’t want all the spotlight. Besides, [...]
2009.10.12 – 9:42 am
Google makes it simpler for local businesses to advertise
With the goal of simplifying Google’s standard search advertising model, Google announced that they would begin testing a new fixed pricing system, which is a model much more familiar to local businesses.
Essentially, whether you’re a hair salon, car dealership, or restaurant – for a fixed monthly fee, you will be able to place an ad [...]
2009.09.16 – 11:45 am
I’m Your Freaky, Fluffy Friend ’til the End!
Anyone remember those commercials for Snuggle fabric softener? The product mascot is a teddy spokesbear that springs to life and, among other things, traipses around your house whilst you and your family are fast asleep. I have never been able to comprehend how anyone would find this endearing. Toys that become animated in the dead [...]
2009.04.30 – 11:26 pm
Vote For Hot Tomali Votes
Vote for us at www.popvoxawards.com for the sites CanadianEMR and QuitNow & Win – under following categories:
Best Startup: CanadianEMR (www.canadianemr.ca)
Best Digital Learning – Technology: CanadianEMR (www.canadianemr.ca)
Best Do-Gooder: QuitNow & WIN! (www.quitnowandwin.ca)
Not a lot of time left, so please help if you can. Thanks
Share and Enjoy:
2009.03.31 – 3:42 am
Action-Packed Street Team Press Release
Hey Everybody – we just released this press release in anticipation of a unique street team campaign we are executing tomorrow. Read below for the details!
Hot Tomali’s Action-Packed Marketing Campaign for Resume Hut Recruits Super Job Candidates
If you’re walking around Vancouver and notice some real-life packaged action figures, blame Hot Tomali Communications (www.hottomali.com), an [...]
2009.02.03 – 6:05 pm
Superbowl Ad Meter Won by Spot with $2,000 Budget
228 people were polled in USA Today’s Ad Meter to find out which ad they thought was best in this year’s Superbowl, and the verdict was a kick in the crotch to the big name agencies headlining this year’s crop. The spot, “Free Doritos, which was created as part of the Doritos consumer generated ad [...]
2009.01.23 – 10:29 pm
New Purdy’s Website Launched
Hello!
We are excited to let you know that we just finished launching a brand new website for one of Canada’s largest chocolate retailers – Purdy’s Chocolates!
If you had ever visited the old Purdy’s site – you’ll notice a ton of changes. The design better reflects their branding, the navigation is much more intuitive, and there [...]
