If Social Media’s “brand chat” is at one end of marketing, hike all the way across the spectrum to the hyper targeted, call-to-action space called local marketing. This is where you can dial up the specifics of your customer targeting and approach them with focused, action-oriented sales messaging. These days it’s direct marketing on steroids [...]
Author Archives: Bryan Mavrow
2010.09.20 – 10:20 am
E-Commerce is Key
With all the excitement swirling around social media’s new paradigm of brand engagement, it feels like focus has been lost on “closing the deal.” It’s time to get your e-commerce strategy in order.
2010.07.22 – 11:21 pm
Thoughts from the Ad Age Small Agency Conference
The Hot Tomali team is back from a few days in New Orleans, having attended the fantastic Ad Age Small Agency Conference that brought together small agencies from across the continent to share insights and strategies on how to be better at what we do. Aside from feeling pretty proud about being the only double [...]
2010.06.11 – 12:21 pm
Dare to Stare Your Online Customers in the Eyes
Website measurement is now firmly planted in the business lexicon, thanks to Google. “Google Analytics” has become a generic term among companies, meaning that lots of stuff on a website is trackable. It’s true: I was told by Omniture that its premium analytics toolkit, Site Catalyst, has over 100,000 report variations! So, the problem is [...]
2010.05.06 – 8:56 am
Hot Tomali Launches MetPrinters.com
Hot Tomali launches MetPrinters.com. But what’s a printing company doing online?
2010.01.20 – 4:43 pm
Social Media: Rule #1
I recently had a surprising encounter with a company that is participating at a simple level of social media, but already demonstrating great brand expression in a very connected way.
2009.12.17 – 11:12 am
Goodbye, Sweet Microsite
MIcrosites have been laid to rest by something with so much more promise for marketers, but challenges remain…
