Yearly Archives: 2010

Does your website have dead ends?

When a visitor stops engaging with your site, they’ve hit a dead end. This could occur after they’ve finished requesting a quote, registering for an event, or reading this blog post. The visitor got what they came for, so they close their browser, they leave your website, and the connection between you and your customer…

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LIKEaBIKE: Product Innovation at its Finest

About a year ago, we posted a blog article called “Is it a bird? Is it a plane? … No, it’s a 2-year-old on a Kiddimoto”. The article covers the innovative approach that a small family business in Roetgen, Germany took to building children’s bikes with the introduction of LIKEaBIKE. Their theory was that by…

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Social Media Aggregators and the Death of Journalistic Integrity

In my last blog post we saw that there were conflicting reports circling the Internet about the results (or supposed lack thereof) for the Old Spice Man campaign. This seemed impossible given the buzz that the campaign was generating, and sure enough time and research revealed that the campaign actually generated a dramatic spike in…

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Old Spice Man ROI Will Be Measured For Years to Come

I am not normally one to defend someone else’s work, particularly when it’s getting rave reviews in most circles. Yet some recent unfounded criticism that caught my eye warrants further discussion. When I saw the campaign in question, my first reaction was more along the lines of “I wish I had done that” as opposed…

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Thoughts from the Ad Age Small Agency Conference

The Hot Tomali team is back from a few days in New Orleans, having attended the fantastic Ad Age Small Agency Conference that brought together small agencies from across the continent to share insights and strategies on how to be better at what we do. Aside from feeling pretty proud about being the only double…

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Who We Are

Hot Tomali is an award-winning integrated marketing communications agency based in Vancouver, BC. We're guided by ideas–not mediums. Every project is approached individually to tailor innovative and thought-provoking marketing communications that are specific to your audience. Your needs are unique and every project is unique. Shouldn't every solution also be unique?