When a visitor stops engaging with your site, they’ve hit a dead end. This could occur after they’ve finished requesting a quote, registering for an event, or reading this blog post. The visitor got what they came for, so they close their browser, they leave your website, and the connection between you and your customer…
Continue readingYearly Archives: 2010
LIKEaBIKE: Product Innovation at its Finest
About a year ago, we posted a blog article called “Is it a bird? Is it a plane? … No, it’s a 2-year-old on a Kiddimoto”. The article covers the innovative approach that a small family business in Roetgen, Germany took to building children’s bikes with the introduction of LIKEaBIKE. Their theory was that by…
Continue readingSocial Media Aggregators and the Death of Journalistic Integrity
In my last blog post we saw that there were conflicting reports circling the Internet about the results (or supposed lack thereof) for the Old Spice Man campaign. This seemed impossible given the buzz that the campaign was generating, and sure enough time and research revealed that the campaign actually generated a dramatic spike in…
Continue readingOld Spice Man ROI Will Be Measured For Years to Come
I am not normally one to defend someone else’s work, particularly when it’s getting rave reviews in most circles. Yet some recent unfounded criticism that caught my eye warrants further discussion. When I saw the campaign in question, my first reaction was more along the lines of “I wish I had done that” as opposed…
Continue readingThoughts from the Ad Age Small Agency Conference
The Hot Tomali team is back from a few days in New Orleans, having attended the fantastic Ad Age Small Agency Conference that brought together small agencies from across the continent to share insights and strategies on how to be better at what we do. Aside from feeling pretty proud about being the only double…
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