In my last blog post we saw that there were conflicting reports circling the Internet about the results (or supposed lack thereof) for the Old Spice Man campaign. This seemed impossible given the buzz that the campaign was generating, and sure enough time and research revealed that the campaign actually generated a dramatic spike in [...]
Monthly Archives: July 2010
2010.07.26 – 3:19 am
Old Spice Man ROI Will Be Measured For Years to Come
I am not normally one to defend someone else’s work, particularly when it’s getting rave reviews in most circles. Yet some recent unfounded criticism that caught my eye warrants further discussion. When I saw the campaign in question, my first reaction was more along the lines of “I wish I had done that” as opposed [...]
2010.07.22 – 11:21 pm
Thoughts from the Ad Age Small Agency Conference
The Hot Tomali team is back from a few days in New Orleans, having attended the fantastic Ad Age Small Agency Conference that brought together small agencies from across the continent to share insights and strategies on how to be better at what we do. Aside from feeling pretty proud about being the only double [...]
2010.07.15 – 5:35 am
The 2010 Ride to Conquer Cancer
On June 19 and 20, 2010 I embarked on my second Ride to Conquer Cancer. This year I was lucky to share this experience with my client Jeff Hornell of Sonray Sales and his girlfriend, Kimberly. This epic 255 km bike trek from Vancouver to Seattle takes place to raise money for BC Cancer Foundation. [...]
