When a visitor stops engaging with your site, they’ve hit a dead end. This could occur after they’ve finished requesting a quote, registering for an event, or reading this blog post. The visitor got what they came for, so they close their browser, they leave your website, and the connection between you and your customer [...]
Yearly Archives: 2010
2010.08.01 – 2:17 pm
LIKEaBIKE: Product Innovation at its Finest
About a year ago, we posted a blog article called “Is it a bird? Is it a plane? … No, it’s a 2-year-old on a Kiddimoto”. The article covers the innovative approach that a small family business in Roetgen, Germany took to building children’s bikes with the introduction of LIKEaBIKE. Their theory was that by [...]
2010.07.31 – 12:31 pm
Social Media Aggregators and the Death of Journalistic Integrity
In my last blog post we saw that there were conflicting reports circling the Internet about the results (or supposed lack thereof) for the Old Spice Man campaign. This seemed impossible given the buzz that the campaign was generating, and sure enough time and research revealed that the campaign actually generated a dramatic spike in [...]
2010.07.26 – 3:19 am
Old Spice Man ROI Will Be Measured For Years to Come
I am not normally one to defend someone else’s work, particularly when it’s getting rave reviews in most circles. Yet some recent unfounded criticism that caught my eye warrants further discussion. When I saw the campaign in question, my first reaction was more along the lines of “I wish I had done that” as opposed [...]
2010.07.22 – 11:21 pm
Thoughts from the Ad Age Small Agency Conference
The Hot Tomali team is back from a few days in New Orleans, having attended the fantastic Ad Age Small Agency Conference that brought together small agencies from across the continent to share insights and strategies on how to be better at what we do. Aside from feeling pretty proud about being the only double [...]
2010.07.15 – 5:35 am
The 2010 Ride to Conquer Cancer
On June 19 and 20, 2010 I embarked on my second Ride to Conquer Cancer. This year I was lucky to share this experience with my client Jeff Hornell of Sonray Sales and his girlfriend, Kimberly. This epic 255 km bike trek from Vancouver to Seattle takes place to raise money for BC Cancer Foundation. [...]
2010.06.28 – 2:14 pm
Lights, Camera, Freeze
How clever are we? Well we replaced the word action with the word freeze to get you to read this body copy in an effort to sell you on the benefits of our FREEZE THE MOMENT with Slurpee contest.
So it’s safe to say that we’re super clever. But we don’t want all the spotlight. Besides, [...]
2010.06.11 – 12:21 pm
Dare to Stare Your Online Customers in the Eyes
Website measurement is now firmly planted in the business lexicon, thanks to Google. “Google Analytics” has become a generic term among companies, meaning that lots of stuff on a website is trackable. It’s true: I was told by Omniture that its premium analytics toolkit, Site Catalyst, has over 100,000 report variations! So, the problem is [...]
2010.05.07 – 3:09 pm
So you want to learn more about your customers?
Email addresses are a pretty good place to start.
An email address may be all you need to start identifying who your customers really are. You wouldn’t think an email address would tell you much about them, other than whether they like Hotmail or GMail, or whether they haven’t changed it since high school. However, your [...]
2010.05.06 – 8:56 am
Hot Tomali Launches MetPrinters.com
Hot Tomali launches MetPrinters.com. But what’s a printing company doing online?
