If Social Media’s “brand chat” is at one end of marketing, hike all the way across the spectrum to the hyper targeted, call-to-action space called local marketing. This is where you can dial up the specifics of your customer targeting and approach them with focused, action-oriented sales messaging. These days it’s direct marketing on steroids…
Continue readingYearly Archives: 2010
Hot Tomalians Raise Highest Amount Ever for United Way
Ten years ago, Hot Tomali launched United Way of the Lower Mainland’s first ever website. We did the site as a pro bono project and have continued to stay involved with United Way ever since, as one donation helps so many people. United Way’s main focus is preventing problems tomorrow by supporting especially vulnerable groups…
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Hot Tomalians Get Off Our Butts and Clean Up 1,000 Cigarette Butts
So we didn’t snag a beach location for our Great Canadian Shoreline Cleanup, held Sept 18–26 this year, but the East Vancouver park we went to was very close to the shoreline — and close to our office. Oxford Park evoked no images of posh Oxford, England; it’s just a small grassy area with a…
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E-Commerce is Key
With all the excitement swirling around social media’s new paradigm of brand engagement, it feels like focus has been lost on “closing the deal.” It’s time to get your e-commerce strategy in order.
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Making Future Magic: iPad Light Painting
“Making Future Magic” is an exploration of the future of media conducted by creative communications agency Dentsu London in collaboration with R&D experts Berg. This film explores playful uses for the increasingly ubiquitous ‘glowing rectangles’ that inhabit the world. The video was a created by using long exposures which captured the iPads movement through space…
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