If Social Media’s “brand chat” is at one end of marketing, hike all the way across the spectrum to the hyper targeted, call-to-action space called local marketing. This is where you can dial up the specifics of your customer targeting and approach them with focused, action-oriented sales messaging. These days it’s direct marketing on steroids [...]
Yearly Archives: 2010
2010.10.18 – 8:12 pm
Hot Tomalians Raise Highest Amount Ever for United Way
Ten years ago, Hot Tomali launched United Way of the Lower Mainland’s first ever website. We did the site as a pro bono project and have continued to stay involved with United Way ever since, as one donation helps so many people. United Way’s main focus is preventing problems tomorrow by supporting especially vulnerable groups [...]
2010.09.22 – 10:21 pm
Hot Tomalians Get Off Our Butts and Clean Up 1,000 Cigarette Butts
So we didn’t snag a beach location for our Great Canadian Shoreline Cleanup, held Sept 18–26 this year, but the East Vancouver park we went to was very close to the shoreline — and close to our office. Oxford Park evoked no images of posh Oxford, England; it’s just a small grassy area with a [...]
2010.09.20 – 10:20 am
E-Commerce is Key
With all the excitement swirling around social media’s new paradigm of brand engagement, it feels like focus has been lost on “closing the deal.” It’s time to get your e-commerce strategy in order.
2010.09.15 – 2:44 pm
Making Future Magic: iPad Light Painting
“Making Future Magic” is an exploration of the future of media conducted by creative communications agency Dentsu London in collaboration with R&D experts Berg. This film explores playful uses for the increasingly ubiquitous ‘glowing rectangles’ that inhabit the world. The video was a created by using long exposures which captured the iPads movement through space [...]
2010.08.23 – 3:37 pm
Does your website have dead ends?
When a visitor stops engaging with your site, they’ve hit a dead end. This could occur after they’ve finished requesting a quote, registering for an event, or reading this blog post. The visitor got what they came for, so they close their browser, they leave your website, and the connection between you and your customer [...]
2010.08.01 – 2:17 pm
LIKEaBIKE: Product Innovation at its Finest
About a year ago, we posted a blog article called “Is it a bird? Is it a plane? … No, it’s a 2-year-old on a Kiddimoto”. The article covers the innovative approach that a small family business in Roetgen, Germany took to building children’s bikes with the introduction of LIKEaBIKE. Their theory was that by [...]
2010.07.31 – 12:31 pm
Social Media Aggregators and the Death of Journalistic Integrity
In my last blog post we saw that there were conflicting reports circling the Internet about the results (or supposed lack thereof) for the Old Spice Man campaign. This seemed impossible given the buzz that the campaign was generating, and sure enough time and research revealed that the campaign actually generated a dramatic spike in [...]
2010.07.26 – 3:19 am
Old Spice Man ROI Will Be Measured For Years to Come
I am not normally one to defend someone else’s work, particularly when it’s getting rave reviews in most circles. Yet some recent unfounded criticism that caught my eye warrants further discussion. When I saw the campaign in question, my first reaction was more along the lines of “I wish I had done that” as opposed [...]
2010.07.22 – 11:21 pm
Thoughts from the Ad Age Small Agency Conference
The Hot Tomali team is back from a few days in New Orleans, having attended the fantastic Ad Age Small Agency Conference that brought together small agencies from across the continent to share insights and strategies on how to be better at what we do. Aside from feeling pretty proud about being the only double [...]
