Comments on: Goodbye, Sweet Microsite http://www.hottomali.com/blog/2009/12/17/goodbye-sweet-microsite/ A peek inside the inner workings of an integrated marketing agency. Fri, 14 Oct 2011 21:02:04 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Bryce Lokken http://www.hottomali.com/blog/2009/12/17/goodbye-sweet-microsite/comment-page-1/#comment-220 Bryce Lokken Sat, 19 Jun 2010 02:33:24 +0000 http://www.hottomali.com/blog/?p=944#comment-220 To the poster above... Yes, not everyone is on Facebook. But what percent of important demographics isn't? Sure, there isn't a lot of detached grouches, children under twelve, or people in developing nations. But there are a lot of people who are stimulation addicts. I'm in a mcdonalds. I couldn't handle not to be on my phone. Stumulation addicts spend money. The Facebook-as-a-verb crowd spends money. Such a massive force to be reckoned with. I would expect that Facebook will continue to attract high-profile businesses unless FB really drops the ball and pulls a myspace. To the poster above… Yes, not everyone is on Facebook. But what percent of important demographics isn’t? Sure, there isn’t a lot of detached grouches, children under twelve, or people in developing nations. But there are a lot of people who are stimulation addicts. I’m in a mcdonalds. I couldn’t handle not to be on my phone. Stumulation addicts spend money. The Facebook-as-a-verb crowd spends money. Such a massive force to be reckoned with. I would expect that Facebook will continue to attract high-profile businesses unless FB really drops the ball and pulls a myspace.

]]> By: Tim Pelling http://www.hottomali.com/blog/2009/12/17/goodbye-sweet-microsite/comment-page-1/#comment-100 Tim Pelling Thu, 25 Feb 2010 14:08:34 +0000 http://www.hottomali.com/blog/?p=944#comment-100 Not sure I totally agree with the article, there are still a lot of people who are not on Facebook and never will be. Facebook is a massively important part of any campaign but it’s important to see it as that...a part not the whole! As usual marketing people seeing Facebook as an instant traffic delivery system are just being lazy. There's just as much work required to get Facebook traffic to your fan page as there is to a microsite. Not sure I totally agree with the article, there are still a lot of people who are not on Facebook and never will be. Facebook is a massively important part of any campaign but it’s important to see it as that…a part not the whole!

As usual marketing people seeing Facebook as an instant traffic delivery system are just being lazy. There’s just as much work required to get Facebook traffic to your fan page as there is to a microsite.

]]> By: Gret Sutherland http://www.hottomali.com/blog/2009/12/17/goodbye-sweet-microsite/comment-page-1/#comment-88 Gret Sutherland Wed, 23 Dec 2009 02:07:57 +0000 http://www.hottomali.com/blog/?p=944#comment-88 Very thoughtful. Very thoughtful.

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