Turn your brand followers into brand advocates.
Video contests allow you to transform your customers into promoters. In other words: Customer creates a video -> Customer uploads a video to your site -> Customer shares your site with their friends -> More customers upload more videos, and the contagious cycle continues.
At Hot Tomali, we’ve created a video contest platform that utilizes YouTube’s technology, which means a bunch of great things for you:
- All videos uploaded to your website also post directly to your brand’s custom YouTube channel, giving you complete control over your brand, and maximizing the viral exposure of your contest.
- Your video platform is secure and problem-free, as YouTube’s API sets a global standard in video upload & play formats.
- Using Hot Tomali’s Content Management System, you are able to review, decline, and approve videos, while auto-generated emails are sent to your customers notifying them of their video’s status.
- You get statistics around those who engage with your videos, including view counts, votes, demographic, and geographic information.
- Utilizing YouTube’s platform is cost-effective for your business, as their technology is already built, and constantly improving.
Check out our recent video contest for 7-Eleven’s Slurpee Brand.
If you’re interested in running your own video contest, get in touch with us.