VANCOUVER, September 26, 2011 — Vancouver-based integrated communications agency Hot Tomali (www.hottomali.com) has launched 7-Eleven’s first ever e-commerce website in support of their prepaid wireless service program, SpeakOut. This marks a significant milestone for the 84-year-old company.
Following the redesign of www.speakout7eleven.ca, the e-commerce launch now provides over 100,000 Canadian customers with the necessary tools to manage their prepaid phones entirely online. Customers can now top up their accounts to instantly gain airtime for their phones, and/or activate a variety of value plans & add-ons, without ever visiting a physical 7-Eleven store location.
“The creation of the first ever e-commerce platform for 7-Eleven internationally signals a major direction change for the company, opening new revenue streams for the retail-driven brand,” said Thomas Stringham, president & creative director at Hot Tomali. “By expanding into the e-commerce realm, 7-Eleven is providing customers with flexible solutions while paving the way for new levels of integrated service, combining both in-store and online benefits. With the ability to now sell products online, it’s going to be exciting to watch the next steps taken by this retail giant.”
7-Eleven continues to build the SpeakOut website with Hot Tomali, and will unveil new online transactional elements for 7-Eleven as the service evolves. Expect more exciting features from 7-Eleven to emerge in the upcoming year.
Winner of Ad Age’s 2010 International Small Agency of the Year award, Hot Tomali is an integrated communications agency guided by ideas — not mediums. Every project is approached individually to tailor innovative and thought-provoking communications that are specific to their client’s audience. To learn more about these services and to view Hot Tomali’s online portfolio, visit www.hottomali.com.
For More Information Contact:
Thomas Stringham, President & Creative Director
Hot Tomali Communications Inc.
Cell: (604) 788-8347
Tel: (604) 893-8347
Source: Hot Tomali Communications Inc.