News

2010.11.16

Fairmont Hot Springs Resort Chooses Hot Tomali to Heat Up its Marketing

FOR IMMEDIATE RELEASE
Photos Available upon Request
Tuesday, November 16, 2010, 10:30 a.m. Pacific Time
Thomas Stringham: (604) 788-8347

Company Press Release

VANCOUVER, November 16, 2010 — Vancouver-based integrated communications agency Hot Tomali (www.hottomali.com) has been selected by Fairmont Hot Springs Resort to partner on integrated marketing programs that will raise the profile of this iconic vacation “hot spot” located in the Columbia Valley at the edge of the Canadian Rockies.

Fairmont Hot Springs Resort has created lasting memories for generations of vacationers, stretching back to the early 1900s. Renowned for their therapeutic qualities, Fairmont Hot Springs Resort's pools are among the cleanest in North America. Over 1.5 million gallons of mineral-rich hot spring waters flow through the pools daily. The resort encompasses over 3,000 acres and includes alpine and nordic skiing, three golf courses, and a huge variety of nature-based activities for families and couples.

“We’re thrilled to be working with Fairmont Hot Springs Resort,” said Thomas Stringham, president and creative director of Hot Tomali. “Every time we’re at the resort we get energized by all the great things the resort has to offer, and the genuine, helpful people that work there. There’s no denying that together we’re going to be doing some super hot marketing!”

Marke Dickson, director of sales and marketing for the resort concurs: “Hot Tomali is the right partner for us. Their ability to creatively look at our opportunity whilst applying real resort marketing experience won me over; my choice was an easy one.”

Hot Tomali has already begun a brand review with Fairmont Hot Springs Resort, and is planning a new website experience for guests.

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Winner of Ad Age’s 2010 International Small Agency of the Year award, Hot Tomali is an integrated communications agency guided by ideas — not mediums. Every project is approached individually to tailor innovative and thought-provoking communications that are specific to their client’s audience. To learn more about these services and to view Hot Tomali’s online portfolio, visit www.hottomali.com.

Hot Tomali Contact:

Thomas Stringham, (604) 788-8347

thomas@hottomali.com

Source: Hot Tomali