News

2006.11.20

Frustrating PSA Wins Lotus Award for Best Public Service TV

VANCOUVER, November 20, 2006 — Hot Tomali’s PSA for the International Dyslexia Association, “Frustrating”, has won the 2006 Lotus Award in the Best Public Service TV category. The 60 second advertisement is based on a childrens TV show theme with a dog in a mascot costume and four kids singing along to an original song called Frustrating, which was produced by Wayne Kozak Audio Productions. Viewers are encouraged by the dog to “follow the bouncing ball”, which starts out normally, but then begins to bounce out of order as the song progresses to simulate difficulty with reading. The song addresses many different symptoms which affect people with dyslexia, including difficulty processing written, verbal and aural information.

The Lotus Awards is an annual show that represents the best advertising in British Columbia. The 2006 show was judged by an impressive cast of internationally renowned creative talent, including: Bil Bungay, Partner/Creative Director, Beattie McGuiness Bungay, London; Dave Hanneken, Partner/Executive Creative Director, Kohnke Hanneken, Milwaukee; Melinda Kanipe, Senior Art Director, Ogilvy & Mather, New York; Mary Knight, Executive Creative Director, Draft FCB, Seattle and Lisa Shimotakahara, Group Creative Director/SVP, McKinney-Silver, Durham, NC. For more information about the Lotus Awards please visit www.lotusawards.com.

An integrated marketing agency, Hot Tomali’s services include advertising, design and web development. To learn more about these services and to view an online portfolio visit www.hottomali.com/work.